E-mail to existing customers:
Subject: Are you Tumbleweed Free?
Hi {firstname},
It’s Becca from D’tails Pet Salon and I have a question for you.
Do you have tumbleweeds in your home?
Last week, I was tying a pink scarf around Roxy the Australian Shepherd.
Her owner Kathy walked in.
“I’m tumbleweed free! And it’s all because of you, Becca!”
…tumbleweeds?
“Those puffy balls of fur that float around the kitchen floor and stick on furniture.”
Oh, yes- I was familiar.
It was the first time I’d groomed Roxy, but Kathy has two other house dogs- BoBo and Felix.
“You know, I was really in a bind before I found D’tails. I grew up with dogs in the house and always treated them like family members. I thought my husband felt the same way. But when we adopted BoBo and Felix…”
I knew exactly what was coming…
He’d adamantly put his foot down about not wanting even 1 dog in the house-
-too much fur everywhere
-too stinky and dirty
-too much money to keep them groomed
So how did Kathy end up with three dogs?
(Insert link to offering here)
She’s a member of D’Tails Dog Pack. It’s a special program I started a couple years ago when I noticed clients needed help keeping pets fresh and clean in between salon visits.
It gives you quick access to all your at-home grooming needs.
“Before I joined your program, my husband kept complaining about dog hair on the furniture, the carpet, his clothes. Every day was a battle… I wanted the dogs in the house, he did not. I was fine with them on the furniture. He made them get down…”
Can you relate to Kathy’s dilemma?
We all want well-groomed pets who are cherished members of the family, not a burden.
We all want guests to visit our homes without the worry of getting fur all over their clothes.
None of us wants to spend large amounts of time or money grooming.
But is it possible?
YES...
(Insert link to offering here)
The D’tails Dog Pack program eliminates the burden of pet grooming.
Coats are as diverse as dogs: wiry or silky, long or short… dogs are covered.
But we don’t have to be. And our houses don’t have to be either.
When your pets are groomed the RIGHT way, they stay fresh and clean.
Which means:
Your home stays fresh and clean too.
Friends and family are happy.
And you are at peace.
Isn’t this exactly what you want?
(Insert link to offering here)
The joys of long walks, tossing the ball, car rides with the back windows rolled down.
Even snuggles on the couch…
These are the real reasons we have pets in our lives.
Which is why I decided to open the rewards program to new members. I only do this twice a year.
And free enrollment will be open the next 2 weeks. But after March 1, it will be closed.
What are you waiting for?
(Insert link to offering here)
Back to Kathy’s story…
“After I joined your membership pack, I couldn’t believe how easy it was to take care of the dogs’ coats. The little tips and the right tools really made a difference. My husband stopped complaining. He even started spending more time with the dogs than I did. Can you believe it?”
Yes, because my program works.
“He bought Roxy as a surprise a couple months ago. But you know what? I think it was just as much a gift for himself. Look…”
She pulled out her phone and showed me the sweetest photo.
Her husband lounging on the couch. The little terrier snuggled up on his stomach and Roxy curled up next to his feet. BoBo sprawled out on the floor with his back right up against the sofa.
Isn’t this what being a pet owner is all about?
Check out what my program has to offer.
(Insert link to offering here)